SPRING SUMMER 2021 CAMPAIGN
ART DIRECTION
Created narrative, collage, and aesthetic / layout of campaign. On-set assisted Creative Director and Stylist. Gave direction to photographer, models, and helped with photo locations, props, etc. Also, shot all BTS for campaign, select photos were used as part of launch.
SOCIAL MEDIA MANAGER
Curated Instagram feeds for launches and daily posts. Posted daily in-feed and story content and managed community engagement via comments and DMs. Doubling Instagram following from 60k to 120k.
DIGITAL DESIGNER
Ideate and design weekly newsletters including copywriting, image curation, and graphic design.
Image curation and graphic design for Miaou.com, product pages, and homepage.
Create paid ads for Facebook/Instagram, Google, and Pinterest.
Translate / design emails into daily Instagram stories.
COMMUNITY MANAGER
Sourced and proposed influencers for gifting, communicated with them via DM or email. In exchange for clothes got free organic User Generated Content that could be used on Miaou’s Instagram and emails.
